Exchange Specific Guidelines for Native Ads

Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP Image Title Description Brand/ Sponsored by Other Notes
AdBlade Format: JPG preferred
Image size:1200x628px
File size: under 2 MB
Max 25 characters (short description) Max 100 characters (long description) N/A Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
AdsKeeper Format: JPEG, PNG Max 65 characters. Each word in the title should be capitalized Max 70 characters.  
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
Adyoulike Landscape, 1800px (min)
Format: JPEG, PNG
File size: 100MB (max)
Tips: Image should be a raw file with no text, no logo
Max 60 characters with spaces Max 200 characters with spaces N/A Call to action: Max 60 characters with spaces
Avocarrot Min width: 300, min height: 250
Format: JPEG, PNG
N/A N/A Icon image - min width: 50, min height: 50 N/A
Disqus Ideal landscape aspect ratio of 4:3
Original source image of 640 x 480 or larger
No animated GIFs
Max 50 characters Max 175 characters
3 lines
Sponsored by: max 15 characters N/A
MGID Format: png, jpg, jpeg, jpg
Image size: 492x328 (min)
File size: 5 MB (max)
Max 65 characters
Each word in the title should be capitalized.
Max 70 characters.  
Only the first letter should be capitalized 
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
NativeAds Image size: min 400x400 px, max 1200x627 px
Format: JPG, PNG, or non-GIF formats
File size: up to 3.5MB
The initial word and all major words must be capitalized
N/A Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized
Patrius Image size: min 90x90 px
Format: JPG, PNG
Max 30 characters with spaces
Max 60 characters with spaces Max 20 characters with spaces
SmartyAds Image size: 600x314px (min) 1200x627px (max) Max 40 characters Max 30 characters Sponsored by: max 25 characters N/A
TripleLift No text on the image
Format: JPEG, PNG Image size: 300x300px (min), best size - 1200x1200px File size: 1 MB (max)
Max 30 characters with spaces Max 200 characters with spaces N/A No image in the Logo field

Content Requirements

SSP Prohibited Content Restricted Content
  • Alcohol 
  • Illegal drugs usage or drug related paraphernalia 
  • Online pharmacies 
  • Tobacco 
  • Firearms, weapons, fireworks, ammunition or explosives 
  • Gambling (where prohibitied) 
  • Any activities are unsafe, illegal or dangerous 
  • Content that defames, misrepresents or contains disparaging remarks about other people, products or companies 
  • Fake government grants 
  • Cash advance/payday loan 
  • PC clean up and software downloads 
  • Pornographic 
  • Violent 
  • Derogatory of any ethnic, racial, gender, religious, professional or age group 
  • Generally perceived as profane or obscene 
  • Content that endorses any form of hate 
  • Websites that contain harmful applications or programs such as viruses, spyware, malware
Adskeeper, MGID
  • Dating services facilitating sexual encounters 
  • Exploitation or endangerment of minors 
  • High-risk investments or impossible get-rich-quick schemes 
  • Illegal subject matter or promotion of illegal activity 
  • Illicit or digital drugs 
  • Malware, phishing, or spam 
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar 
  • Misleading, inaccurate, or deceitful information 
  • Online pharmacies 
  • Poor grammar and misspellings 
  • Pornography or erotica 
  • Products or services claiming to predict the future 
  • Slanderous reports 
  • Terrorism 
  • Tobacco or nicotine 
  • Unauthorized celebrity endorsements 
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights 
  • Weapons and explosives
  • Alcohol 
  • Dating sites 
  • E-cigarettes and vaping products 
  • Financial services 
  • Gambling 
  • Political campaign advertising 
  • Religion 
  • Self-improvement products that claim unrealistic outcomes 
  • Software downloads 
  • Subscription services 
  • Supplements 
  • Sweepstakes or contests 
  • Weight loss products
Adyoulike, Disqus, SmartyAds, TripleLift
  • Unmoderated UGC
  • Extreme Graphic/Explicit Violence
  • Pornography
  • Profane Content
  • Hate Content
  • Under Construction
  • Incentivized
  • Illegal Content 
  • Warez
  • Spyware/Malware
  • Copyright Infringement
  • Cigars
  • Gambling
  • Cocktails/Beer
  • Wine
  • Religion & Spirituality
  • Dating
  • Violence
  • Obscenity and sexual material
  • Alcohol & Tobacco
  • Anti or Hateful Speech
  • Drugs
  • Gambling
  • Prostitution
  • Content promoting Weapons
NativeAds A. Prohibited products, services or offers:    
  • Alcohol beverages 
  • Illegal drugs or tobacco, including e-cigarettes 
  • Class-action suits or malpractice claims 
  • Degrees, diplomas or essays for sale 
  • Firearms, weapons, ammunition, shooting lessons or certification 
  • Fireworks or firecrackers 
  • Gambling and related games, contests or sweepstakes 
  • Illegal file sharing or hacking services 
  • Political or religious ads promoting one group over another 
  • Non-government approved pharmaceuticals and supplements 
  • Securities, financial services, high-risk investments or business scams 
  • Information harvesting 
  • Excessively personal, niche or subscriber-only content 
  • Content endangers, exploits or is generally inappropriate regarding minors 
  • Weight loss and skincare products (i.e. Garcinia Cambogia) 

B. Hateful, defamatory or offensive content:
  • Close up images of body parts, medical conditions, blood or bodily fluids 
  • Hate, violence, suffering, exploitation or discrimination 
  • Bigotry, baiting or similar techniques used to promote products, services or offers 
  • Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products 
  • Defames an individual, organization, competitor or group of people    

C. Spam content:

  • Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage 
  • Links to low quality content for SEO boosting 
  • Hidden links or text, links not in context with content or links that redirect traffic to parent company 

D. Sexually explicit or R-rated content:  
  • Total, partial or suggested nudity 
  • Sexual descriptions, references, puns or innuendo 
  • Content that is overtly sexual in nature 
  • Cannot be classified as G, PG or PG-13 
  • Escort, prostitution or other sexual services 

E. Malware: 
  • Adware, malware, spyware, virus or Trojan horses 
  • Tech support content (fake system prompts) 

F. Government or law enforcement related content:    

  • U.S. or Canadian government offers, grants, buildings, documents, officials or symbols 
  • Law enforcement officials or vehicles promoting unrelated offers

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