How to Create a Postback URL

Postback URL allows you to track conversions using a third-party tracking platform and send the information about conversions to Platform.IO reports. This way you can track ROI on the reports page and optimize campaigns to achieve better results. As a rule, Postback URL is used for CPA campaigns.

To get a Postback URL, follow the steps listed below:

1. On the New Campaign page, enable Attribution & Tracking.

2. Choose the Postback URL option and find the URL generated.

3. Copy the URL, replace [CLICK_ID] and return_value_USD with the parameters from your tracking platform.[CLICK_ID]&price=return_value_USD

For example, if your tracking platform uses {clickid} and {payout} parameters, your Postback URL would be formatted as follows: {clickid}&price={payout}

Please note that the parameters may be different. You need to obtain all the parameters from your tracking platform.

4. Paste the Postback URL you have created into your tracking platform.

Once your Postback URL has been set up, you need to provide a click-through URL when adding a creative to your campaign.

To do that:

1.Copy the Offer Link from your tracking platform.

2. Modify the Offer Link by adding Platform.IO [CLICK_ID] macro.

Normally, offer links contain Click ID parameters:

You need to replace the clickid value with the [CLICK_ID] macro as follows: clickid=4f3hgeh --> clickid=[CLICK_ID][CLICK_ID]

In case there is no Click ID parameter included into your offer link, you need to add it manually depending on the parameters supported by your tracking platform. It can be either clickid or subid. Please note that the clickid parameter prevails.

For example, your offer link looks like this:

After adding the click ID parameter ( clickid or subid) and our macro [CLICK_ID], your link should look like this:[CLICK_ID][CLICK_ID]

Please note that if both clickid and subid parameters are supported by your tracking platform, the clickid parameter prevails.

3. Put the link into the Click-through URL field.

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