Tag Generator
Contents
1. Publisher Account
2. SSP Endpoint Setup
3. Tag Generator
Tag Generator is used only for direct connections. It generates a JS code/ Prebid JS which can be inserted directly at your publisher's website.
There are three steps you need to take:
1. A Publisher for which a Tag will be generated should be created.
2. An Endpoint for the Publisher should be created.
3. A Tag should be generated.
1. Publisher Account
Click Admin Setup at your admin panel, select Publishers and click Add Publisher.
Fill in a Publisher Name and Commission for this publisher (the commission is deducted from CPM):
2. SSP Endpoint Setup
b) fill in all the required fields
Please make sure to select Direct Integration Type and ADM Impressions Count.
More detailed instructions on how to create a new SSP endpoint can be found here.
3. Tag Generator
Click tab Tags at your admin panel and select the type of traffic you’d like to generate a tag for. It can be Display, Native, Video and Pop.
Now you can choose a Publisher and SSP that have been created at previous steps.
Display
Publisher
Select a publisher that will be sending traffic.
SSP Endpoint
Select the SSP this publisher should be connected to (it was previously created).
Site ID
Enter an ID which identifies the Ad slot being sold.
Placement ID
Enter an ID which identifies the specific ad placement.
Ad Size
Select the size of the Ad slot being sold, for example: 300x250.
Bidfloor
Enter a minimum CPM you'd like to sell traffic at. Please note the higher the CPM provided in this field, the lower the ad coverage.
Passback tag
Put any HTML or JS code if you want fill inventory, for example: <script src="//ad_script.js"></script>. This passback will be added to the JS code/ Prebid JS.
To finish the process, click on "Generate Tag" button.
Native
Publisher
Select a publisher that will be sending traffic.
SSP Endpoint
Select the SSP this publisher should be connected to (it was previously created).
Site ID
Enter an ID which identifies the Ad slot being sold.
Placement ID
Enter an ID which identifies the specific ad placement.
Bidfloor
Enter a minimum CPM you'd like to sell traffic at. Please note the higher the CPM provided in this field, the lower the ad coverage.
Number of Rows
Number of rows for native blocks. The number of blocks depends on the width of your tag container.
Passback tag
Put any HTML or JS code if you want fill inventory, for example: <script src="//ad_script.js"></script>. This passback will be added to the JS code/ Prebid JS.
To finish the process, click on "Generate Tag" button.
Video
Publisher
Select a publisher that will be sending traffic.
SSP Endpoint
Select the SSP this publisher should be connected to (it was previously created).
Site ID
Enter an ID which identifies the Ad slot being sold.
Placement ID
Enter an ID which identifies the specific ad placement.
Player Size
The size of the Ad slot being sold, for example: 300x250
To finish the process, click on "Generate Tag" button.
Pop
Publisher
Select a publisher that will be sending traffic.
SSP Endpoint
Select the SSP this publisher should be connected to (it was previously created).
Site ID
Enter an ID which identifies the Ad slot being sold.
Placement ID
Enter an ID which identifies the specific ad placement.
To finish the process, click on "Generate Tag" button.