SSP Cookie Sync

We support SSP initiated sync. To proceed with cookie sync, please follow the steps below:

1) A users sync URL should be provided by a DSP
Please go to Endpoints Tab, choose the necessary endpoint and copy the User Sync URL that should be sent to an SSP:

2) This cookie sync URL should be implemented on the SSP side
3) The SSP should provide a redirect URL or a pixel that should be implemented on the DSP side
Click "Enable" in User Sync URL Options:

Add User TTL Days and Redirect Sync To OR Sync Pixel in this window:

Matched Users Table Storage
If the matched users table is stored on the SSP side, a DSP should add ${USER_ALIAS} macro to the redirect URL (Redirect Sync To).
The matched users table is stored on the DSP side if the SSP sends us external_user_id to the sync URL.
Please note it is preferable to store the matched users table on the SSP side. 

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