How to setup conversion tracking with Binom
Postback URL allows you to track conversions using a third-party tracking platform and send the information about conversions to Platform.IO reports. This way you can track ROI on the reports page and optimize campaigns to achieve better results. As a rule, Postback URL is used for CPA campaigns.
Conversions tracking setup with Binom has never been easier with this short setup guide. Just follow the next steps:
1) Log in into your Binom account at https://binom.org/login.
2) Click Traffic source Tab - + Create.
3) Populate the fields as shown at the image below. Use http://rtb.adx1.com/log?action=conversion&key={clickid}&price={payout} Postback URL with Binom's External ID and Payout tokens (both of them are mandatory).
Full list of macros at Platform.Io DSP can be found here: https://docs.platform.io/article/4-what-macros-can-i-use
4) Create a Campaign at Binom, getting a Campaign URL - a link which you should send your traffic to; it’s generated after saving the campaign. It contains all tokens configured for the traffic source.
Detailed information on the campaign's creation at Binom can be found here: https://docs.binom.org/index.php
5) Create a Campaign at Platform.IO DSP and use a Campaign URL from Binom as a Click-through URL for a corresponding Ad(s).
Please note tracker using Postback from these settings will send conversions for all your campaigns. If you need to send conversions for a certain campaign only, just use S2S Postback in the campaign's Advanced settings.
6) Launch your Campaigns and start counting conversions ;)