Exchange Specific Guidelines for Native Ads

Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP Image Title Description Brand/ Sponsored by Other Notes 
AdsKeeper Format: JPEG, PNG Max 65 characters. Each word in the title should be capitalized Max 70 characters.   
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
Avocarrot Min width: 300, min height: 250  
Format: JPEG, PNG  
N/A N/A Icon image - min width: 50, min height: 50 N/A
Disqus Ideal landscape aspect ratio of 4:3  
Original source image of 640 x 480 or larger  
No animated GIFs
Max 50 characters Max 175 characters  
3 lines
Sponsored by: max 15 characters N/A
MGID Format: png, jpg, jpeg, jpg  
Image size: 492x328 (min)  
File size: 5 MB (max)
Max 65 characters  
Each word in the title should be capitalized.
Max 70 characters.   
Only the first letter should be capitalized 
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
SmartyAds Image size: 600x314px (min) 1200x627px (max) Max 40 characters Max 30 characters Sponsored by: max 25 characters N/A
Polymorph Image size: min 640×480 px    
Format: JPG, PNG 
Min 32, max 30 characters with spaces Max 200 characters Min 0 characters N/A  

Content Requirements

SSP Prohibited Content Restricted Content
Adskeeper, MGID
  • Dating services facilitating sexual encounters 
  • Exploitation or endangerment of minors 
  • High-risk investments or impossible get-rich-quick schemes 
  • Illegal subject matter or promotion of illegal activity 
  • Illicit or digital drugs 
  • Malware, phishing, or spam 
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar 
  • Misleading, inaccurate, or deceitful information 
  • Online pharmacies 
  • Poor grammar and misspellings 
  • Pornography or erotica 
  • Products or services claiming to predict the future 
  • Slanderous reports 
  • Terrorism 
  • Tobacco or nicotine 
  • Unauthorized celebrity endorsements 
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights 
  • Weapons and explosives
  • Alcohol 
  • Dating sites 
  • E-cigarettes and vaping products 
  • Financial services 
  • Gambling 
  • Political campaign advertising 
  • Religion 
  • Self-improvement products that claim unrealistic outcomes 
  • Software downloads 
  • Subscription services 
  • Supplements 
  • Sweepstakes or contests 
  • Weight loss products
Disqus, SmartyAds
  • Unmoderated UGC
  • Extreme Graphic/Explicit Violence
  • Pornography
  • Profane Content
  • Hate Content
  • Under Construction
  • Incentivized
  • Illegal Content 
  • Warez
  • Spyware/Malware
  • Copyright Infringement
  • Cigars
  • Gambling
  • Cocktails/Beer
  • Wine
  • Religion & Spirituality
  • Dating
  • Violence
  • Obscenity and sexual material
  • Alcohol & Tobacco
  • Anti or Hateful Speech
  • Drugs
  • Gambling
  • Prostitution
  • Content promoting Weapons
Polymorph A. Prohibited Content:
  • Illegal Drugs
  • Illegal Products or Services
  • Gambling
  • Firearms
  • Porn or any other sexually suggestive Adult Content
  • Male or Female Enhancement
  • Any copyright or trademark infringement
  • Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues

B. Prohibited Image & Video:  

  • Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive
  • Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps
  • Pornography and any other adult content
  • Firearms
  • Drugs
  • Alcohol
  • Cigarettes
  • Misleading goods
  • Substances and gadgets, such as:
    • Cream/gel/tea/pills/drops for potency
    • Boosters, such as Viagra and others
    • Breast engorgement
  • Diseases:
    • Diabetes treatment
    • Hypertension treatment
    • Hemorrhoids treatment
    • Parasites treatment
    • Prostatitis treatment
    • Podagral, psoriasis, herpes treatment
    • etc
  • Health and beauty:
    • Acne treatment
    • Teeth whitening
    • Health bracelets
    • Substances for hair growth
    • Substances for skin/nail care
    • Make-up
    • Epilators, masseurs, etc.
    • Beauty salons and clinks
    • Dietary supplements
  • Blogs
  • Subscriptions (funny videos, games, horoscopes, movies, etc.)
  • Gambling
    • Lottery
    • Casino
    • Betting

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